About Diamon'T
Diamon’T is one of the few brands in the world to design and manufacture a dedicated, coordinated collection for brides worldwide; thus placing them apart from any competition. As a European brand leader, Diamon’T is worn by brides and celebrities worldwide. As well as bridal markets, Diamon’T are associated with event companies and are able to provide sparkling clothing for all bespoke promotional events, exhibitions, the beauty industry and the Gay market. Our vision is to be the world brand leader in designer diamante, crystal-embellished bridal, fun clothing complete with sparkling accessories and to be the best supplier of bespoke rhinestone corporate design.
About our founder & Managing Director…Sharron Cooney
It is the gorgeous little details that make a wedding and any other party unique and this is exactly what inspired Sharron to launch Diamon’T several years ago. After 25 years of working for other people in the lingerie and bridal wear industry, Sharron was superbly positioned with a wealth of experience to launch Diamon’T.
Weddings have always been part of Sharron’s career in one way or another. In the late eighties she broke the mould by designing swimwear for the bride to marry in, complete with flowing ‘fish tail’ -something unheard of then- and long before Pamela Anderson’s infamous, bikini-clad wedding to Kid Rock. The designs were widely applauded when selected for the Monte Carlo International Swimwear Exhibition. In the early nineties, Sharron won four UK You and Your Wedding bridal magazine awards; nominated by brides for a range of bridal lingerie she had designed specifically for the bridal industry. The lingerie had a specialist structure to be worn beneath the bridal gown. It was feminine and figure-enhancing, whilst retaining the smooth, elegant lines required beneath the gown.
As an entrepreneur, Sharron is involved in all areas of the business; from product design and development, through to sales and marketing. Sharron has worked in a diverse range of areas within the weddings industry and also spends time on the phone with brides to be; listening to plans for their big day and advising on how to add a little extra sparkle to the occasion.
In the world of increasingly over-the-top celebrity weddings, Sharron most admires Nicole Kidman for her understated glamour. Having said that, she also thinks Liz Hurley’s wedding was, well….WOW!! Despite this, the favourite has to be Holly Willoughby to whom Diamon’T awarded ‘The Wedding of the Year’ award in January 2008; selected by the readers of ‘Wedding Ideas’ best-selling bridal magazine. There are few people out there who enjoy a wedding quite as much as Sharron does -and who realise that it isn’t just about that one day; it’s the whole journey from fiancé to their new Mrs…. Status. This is what Sharron and Diamon’T do best; helping brides to be make the most of that magical time ♥